Study: One in 10 smartphone owners have written a review while in-store

Study: One in 10 smartphone owners have written a review while in-store | RetailCustomerExperience.com.

Some very cool numbers here around aligning social & location with in-store efforts and programs:

• 50% (of Smartphone Users) have looked for reviews on a retailer
• 10% have WRITTEN a review while in store
• 75% use Facebook to make a decision on a retailer
• 50% of consumers have tried a new brand based on social media (wow that’s huge)
• 89% of folks have Shared a positive experience (this is what brands/retailers want & need…not likes)
• 82% will allow future communications if they think it will improve future communications
• Only 30% think Brands actually listen and respond to them

Cool study…makes you go hmmm.

Study: One in 10 smartphone owners have written a review while in-store | RetailCustomerExperience.com