Connectedness
Link: Mobile & Social Shopping | Loyalty360.org.
Love this view on social/mobile influence in-store. Thx Loyalty360 & Mark Johnson for sharing
Link: Burberry to Open Digitally Integrated Store in London.
Finally a retailer starts to assemble all of the pieces to get digital right.
- Physical environment was designed to incorporate digital into the fixtures and walls
- Heavy use of video (a critical need) for both environmental and merchandising needs
- Audio is used to support and enhance the sensory experience
- Discreetly and distinctly sharable content and experience
- Tied into supply chain + adds value to consumer experience
- Tied into CRM and loyalty and past purchases to incorporate “recommendations” and personalization
Link: Burberry to Open Digitally Integrated Store in London.
Why retailers need to embrace mobile internet in stores | Econsultancy.
Nice little piece on using connected tactics to support customers in-store. There are many more ideas/ways to use this and it is definitely not a threat.
As I was shopping for products for my new home this weekend, I was surprised how often I reached for my phone to try and get access for everything from pricing to reviews. Only one retailer across about 60 I was in this weekend had it and they lost an opportunity as it was just a legal terms and conditions page.
One thing this article doesn’t mention is speed of wifi. By providing on site info, a retailer can now provide video and the faster you can get details to a customer, the faster they can get back to customers…wifi allows both.
Why retailers need to embrace mobile internet in stores | Econsultancy
This Is The Future Of Retail, According To Shoppers [Infographic] – Business Insider.
I don’t agree with the future showrooming trend for retailers who actually raise the bar on the experience.
Personalization, omni-channel and localized inventory and messaging seem to be the highlights in how today’s consumers see the future
What Retailers Want From In-Store Technology – eMarketer.
Neat study from Motorola and reported by eMarketer. Can’t help but feel that the investments and decisions being made are silo’d and reactive. Also doesn’t help that in-store is trying to make digital decisions based on how consumers are behaving or what they are asking for from today’s knowledge and services when we all know that most of the time these platforms answer processes and opportunities that come out of left field….I would think that “fulfillment” will not be one of the top 2 consumer selections in 5 years.
LINK: What Retailers Want From In-Store Technology – eMarketer.
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