I get down and dirty with data - both setting up the environments and working to isolate what's valuable. Action from the insights
A LOT of technology goes into today's innovation and success. I work to help clients understand what we should do and why, and then how we should do it and with whom. (psst! I used to be a programmer but don't tell anyone)
Content - for marketing, service, support + operations - and its management infrastructure are key points for future success. Interuptive is out. Start adding value.
Today's tech - with the right smart, passionate staff - can do amazing things. The systems and strategies for automating dull tasks are mandatory for future success.
While interruption is out, we can't fully get rid of the ad world - but we can automate it, make it more effective and much more efficient.
As 30-50%+ of all interactions are now coming through mobile channels, it's a wonder companies aren't in a panic to own the opportunities present here. I embed myself in customer experience work on this front and connect it to everything else.
While too early for most, the ``IoT`` is the next mobile. It will reinvent your company from top to bottom over the next 15 years.
It doesn't matter if it's mobile, online or POS, it all stops (or starts) here. This is why we invest so much.
Too often merchandising and sales strategies are disconnected from digital tactics. I help companies figure out what works in-store as a true extension of the rest of a corporate ecosystem.